Success Stories

Google Business Profile:

The Key to Success

Do you know the story of the Princess and the Pea?  Hans Christian Anderson spins the tail of a prince looking for a princess to marry.  But not just any princess.  He wanted a real princess!  No matter how far and wide he looked, he couldn’t find a real princess. 

One night during a storm, there was a knock at the gate.  A princess was caught in the storm.  The Queen, seemingly very suspect, wanted to know if she was a real princess.  She placed a single pea on the floor and then piled 20 mattresses and then 20 down feather mattresses on top of the pea.  The next morning, she asked the princess how she slept.  “Very badly!” The princess described that her body was bruised up and down because something was in that bed and she couldn’t sleep at all. 

The Queen knew that only a real princess could feel that little pea through so much cushion!!  Apparently, the pea was placed in the country’s museum for all to see.

What does this story have to do with your advertising?

If there is one thing everyone wants from their advertising, it is real ROI.  All the nifty ways we can reach people now with advertising and marketing is great, but how can you tell what’s real?

When lined up with everything you can do, your Google Business Profile can look like a small pea in the vast majority of what you can be doing to increase your revenue.  But it will reveal the true ROI you are looking for in today’s world!

A Washington-based large equipment company came to Stephens Solutions for assistance with the advertising.  They were growing, but had made an agreement with a new-to-market equipment company and needed to go up against long-standing competitors.  We started at the basics. Google Business Profile (GBP) Management.

Stephens Solutions took over their Tri-Cities and Portland, OR location GBP by making sure all the information was accurate, looking up the keywords used to find them currently, as well as the keywords used by their competitors, and deployed them in the business description, as well as posts placed on their profile 3 to 4 times a week.

After a year, they had doubled their searches, profile interactions and nearly tripled their profile viewers!  In Portland, they more than doubled their profile interactions and increased the searches they appeared in by 500%!

In Tri-Cities we added very specific radio commercials that drove traffic to their Google Business Profile.  This not only helped drive more traffic to their GBP, it helped them rise even faster in their Google ranking.

Many businesses fail to realise the importance of this tiny little thing called Google Business Profile.  56% of businesses have failed to even claim their profiles, while 79% of those that have claimed it fail to interact or post any new information on their profile on a regular basis.

But those that realize the true value will find this little pea produces the real ROI they have been looking for from their advertising!

Advertising promises are too often fairy tales - Find your true ROI producing strategy.