Stephens Solutions works across many industry categories and campaign budgets. Whether it is a retail store or a regional university, we bring our team to work for you and the results you need, while making sure you don't spend a penny more than you have to in order to accomplish your goals! Here are a few stories that will give you an idea of how we use different tools at our disposal:
Government Sector Recruitment
Like many industries experiencing recruitment challenges, the Washington State Penitentiary came to Stephens Solutions with an objective to fill 90+ diverse positions including but not limited to, correctional officers. WSP was incurring untenable over-time hours as a result of understaffing and required an acute strategy to change their course. Part of this change required an assist in a re-brand and awareness strategy to help communicate career satisfaction opportunities when working in corrections.
With learned methodologies from dozens of recruitment campaigns across many industries, Stephens Solutions planned, developed creative for, and activated an end-to-end recruitment strategy to capture and convert a range of eligible job seekers. By deploying a complete funnel strategy, Stephens Solutions drove fast regional awareness through owned broadcast channels, extended the message into online spaces with targeted mobile display and social media, while accelerating conversion with bottom of the funnel tactics like search and email marketing.
From promoting awareness around local job fairs, geofencing locations that matched persona targets (military bases, trade schools, employment agencies), and utilizing exclusive formats to leverage social, Stephens Solutions increase the qualified application rate by 110% over the first 30-days and continues to help with on-going recruitment and retention.