OTT/CTV
Maximize your advertising reach by combining with Over-the-Top Television ads, delivered directly to your Ideal Customers as they stream video content on their Smart TV or other connected devices. Experience the benefits of enhanced audience engagement and gain a clearer understanding of your ad's performance.
What If You Could Increase the Effectiveness of Televison Advertising?
Over-The-Top (OTT) or Connected TV (CTV) advertising has been rapidly gaining momentum in the advertising world. With the growing trend of cord-cutting, consumers are increasingly turning to streaming services and connected TV devices for their entertainment needs. This shift in consumer behavior presents a huge opportunity for businesses to reach their target audience through OTT/CTV video advertising.
One of the main benefits of OTT/CTV advertising is the ability to target specific audiences with precision. Unlike traditional TV advertising, where you are essentially paying to reach a large, generic audience, OTT/CTV advertising allows you to target specific demographics, interests, and behaviors. This targeted approach can lead to a higher return on investment (ROI) as you are reaching people who are more likely to be interested in your product or service. Additionally, the tracking capabilities of OTT/CTV advertising provide valuable data on audience engagement, allowing for optimization and adjustment of ad campaigns in real-time.
Another advantage of OTT/CTV advertising is the ability to engage with consumers in a more interactive way. With interactive ad formats, viewers can engage with the ad by clicking, swiping, or tapping, providing a more engaging and memorable experience. Additionally, the ability to serve ads on multiple devices allows for a more integrated and consistent brand experience across all screens, from mobile devices to connected TVs. Overall, the power of OTT/CTV video advertising lies in its ability to deliver highly targeted and engaging ads to consumers, providing a more effective and efficient way for businesses to reach their audience.
1.
Provide a 15 or 30 second video to us.
2.
We use the latest technology and data to make sure we place your ads in front of your potential ideal customer.
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We start playing your ads for your ideal customers!
8,333 Impressions per $500, with a minimum $1500 campaign.
Try Before You Buy
Our unique subscription model allows you to test out our digital agency services at no cost for the first ten days.
On the 10th day, your campaign begins serving impressions, and you'll be billed for the first month of impressions. No long-term contracts or hidden fees, just results-driven digital solutions.
Success Stories
Stephens Solutions works across many industry categories and campaign budgets. Whether it is a retail store or a regional university, we bring our team to work for you and the results you need, while making sure you don't spend a penny more than you have to in order to accomplish your goals! Here are a few stories that will give you an idea of how we use different tools at our disposal.
Google Business Profile:
The Key to Success
Do you know the story of the Princess and the Pea? Hans Christian Anderson spins the tail of a prince looking for a princess to marry. But not just any princess. He wanted a real princess! No matter how far and wide he looked, he couldn’t find a real princess.
One night during a storm, there was a knock at the gate. A princess was caught in the storm. The Queen, seemingly very suspect, wanted to know if she was a real princess. She placed a single pea on the floor and then piled 20 mattresses and then 20 down feather mattresses on top of the pea. The next morning, she asked the princess how she slept. “Very badly!” The princess described that her body was bruised up and down because something was in that bed and she couldn’t sleep at all.
The Queen knew that only a real princess could feel that little pea through so much cushion!! Apparently, the pea was placed in the country’s museum for all to see.
What does this story have to do with your advertising?
If there is one thing everyone wants from their advertising, it is real ROI. All the nifty ways we can reach people now with advertising and marketing is great, but how can you tell what’s real?
When lined up with everything you can do, your Google Business Profile can look like a small pea in the vast majority of what you can be doing to increase your revenue. But it will reveal the true ROI you are looking for in today’s world!
A Washington-based large equipment company came to Stephens Solutions for assistance with the advertising. They were growing, but had made an agreement with a new-to-market equipment company and needed to go up against long-standing competitors. We started at the basics. Google Business Profile (GBP) Management.
Stephens Solutions took over their Tri-Cities and Portland, OR location GBP by making sure all the information was accurate, looking up the keywords used to find them currently, as well as the keywords used by their competitors, and deployed them in the business description, as well as posts placed on their profile 3 to 4 times a week.
After a year, they had doubled their searches, profile interactions and nearly tripled their profile viewers! In Portland, they more than doubled their profile interactions and increased the searches they appeared in by 500%!
In Tri-Cities we added very specific radio commercials that drove traffic to their Google Business Profile. This not only helped drive more traffic to their GBP, it helped them rise even faster in their Google ranking.
Many businesses fail to realise the importance of this tiny little thing called Google Business Profile. 56% of businesses have failed to even claim their profiles, while 79% of those that have claimed it fail to interact or post any new information on their profile on a regular basis.
But those that realize the true value will find this little pea produces the real ROI they have been looking for from their advertising!
Advertising promises are too often fairy tales - Find your true ROI producing strategy.
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